BMW X3 - Commercial
Director/DoP: Alexander Püringer
Editor: Micha Elias Pichlkastner
Production Company: PPM films
Producer: Rudolf Janisch
Set Design: Neon Line
Gaffer: Stefan Steurer
Drone Pilot: Manuel Eder
Colorist: Daniel Hollerweger @embelstudio
1st AC: Stefan Maitz
This was kind of a research project for BMW, to find out how well a digital first promotion of their new models would work.
That is the reason why we shot the entire project in 9:16 vertical format.
This, although often frowned upon, complemented this spot nicely. The relation between the image aspect ratio and the aspect ratio of the car almost felt like the relation between a face and wide screen cinema.
We shot entirely inside a 7 storage parking garage With drones, wetdowns and two Red Dragon Cameras.
I'm really happy with the outcome.
BMW X3 - Commercial
Director/DoP: Alexander Püringer
Editor: Micha Elias Pichlkastner
Production Company: PPM films
Producer: Rudolf Janisch
Set Design: Neon Line
Gaffer: Stefan Steurer
Drone Pilot: Manuel Eder
Colorist: Daniel Hollerweger @embelstudio
1st AC: Stefan Maitz
This was kind of a research project for BMW, to find out how well a digital first promotion of their new models would work.
That is the reason why we shot the entire project in 9:16 vertical format.
This, although often frowned upon, complemented this spot nicely. The relation between the image aspect ratio and the aspect ratio of the car almost felt like the relation between a face and wide screen cinema.
We shot entirely inside a 7 storage parking garage With drones, wetdowns and two Red Dragon Cameras.
I'm really happy with the outcome.